Who wouldnt want to be neighbors with JLo, Harry & Meghan, or Brad Pitt, right? Use terms like updated, upgraded, and even unbelievablemust see! Next, determine a benefit of each featureone that appeals to emotional needs or desires. This BMW i8 and Louis Vuitton luggage collaboration is a great example: They both have audiences interested in high ends goods, allowing for effective cross-promotion. 94.5% of agents never think about the words they use to sell. ", "Carmine has drastically increased my income and growth in the matter of months. Whether you are talking to investors, board members, or employees, we can help you create materials that promote a common understanding, preempt conflict, and assist in the formation of a positive company culture. Working on luxury real estate marketing. Talk emotion, status, and reputation. It truly has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers. Thats why branding consistency is so crucial. Thats extremely powerful. $20.00 Fixed-price Expert Experience Level Remote Job One-time project Project Type Skills and Expertise Copywriting Activity on this job 20 to 50 Proposals This article is part of a larger series on Real Estate Lead Generation and Marketing. Single-Property Websites Single-property websites are exactly what the name implies: websites built to market a single property. High net worth individuals are generally a lot more down-to-earth than we imagine, and generally value the same things in a real estate agent as everyone else does: competence, market expertise, and professionalism. When you have your buyer in mind, you can focus on the desires and dreams of that segment of the population. How to use psychology in your real estate copy, Where to incorporate copy for the biggest impact, The easiest way to get started in the luxury real estate niche, Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. Would it be the perfect starter home for a young couple beginning to build their family? Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter - Kindle edition by Bolling, Gregory. 9. They think they need to wear designer clothes. For example, lets say youre writing copy for a landing page to get people to sign up for your email newsletter about off-market listings. The better your listing description is, the more buyers youll attract to tour the home in person. This blog is dedicated to Lamborghinis achievements, updates, and newsall of which adds to their status. The more you talk about them, the more clients you will earn. Is that garden nice or is it a lush oasis? You'll work with a great team of writers, with real-world experience. Luxury goods place customers in a clubhouse. The beauty of using NLP in your real estate copy is that it is undetectable to the people reading it but is extremely powerful in causing people to take whatever action you want them to. Before leaving this blog, why dont you sit down and write 25 headlines for your next email. ", "Carmine is such a generous man. Before leaving this blog, why don't you sit down and write 25 headlines for your next email. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. Your goal should be the local agent with the most neighborhoods covered in the most extensive way. If you sign up now, youll get, These days, the Springfield market is moving so fast that some homes have multiple offers before they even hit Zillow. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. But shop around. Your listing descriptions are a very important part of your professional portfolio and must be written correctly if you want to win luxury listings. Sign up for our email list and I will personally critique your copy for you. And, no. Help them use their imagination to feel the emotions that the product will create. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. Describe how wonderful it will be to entertain. Real Estate Copywriting Services available: Real Estate Award submissions - Build your profile with an outstanding, professionally-written award submission; Team profiles /staff bios / Meet the Team - click here for samples of profiles/bios we've written for clients Website updates - Company/personal profiles or About Us pages, and other web copy Wondering how to get luxury listings on a regular basis? Salve esta vaga com seu perfil atual do LinkedIn ou crie um novo. The Close has a policy of fierce editorial independence. Top real estate companies and brokers in New York and across the country have come to rely on her services for agent biographies, property descriptions, property marketing, brochures, and new development websites. Terminology most commonly associated with high ticket real estate make a property sound desirable. 10x faster. lissa@walkercopywriting.com When I look for benefits, I start with the feature and then ask, So what? Of the answer I ask again, So what? By the third So what? Ive got a solid benefit. Claude Hopkins put it best: images are salespeople themselves. (The price tag reflects this.). Exclusivity can also be achieved through rare materials. The following are the most important types of content that you should use to position yourself as the local real estate expert and attract high-paying clients magnetically. It has a unique style that jumps from the page. Youre a realtor whos just landed a fabulous listing. Examples include Wild Blueberry Estate or Blueberry Hills. Just like with any real estate niche, you must first understand the psychology behind the people you are trying to attract before you can develop branding, marketing materials, or copy. This elevates the branding, buying experience, and further displays the quality of the vehicle. One exercise I often encourage my clients to take at even the highest of levels is to spend some time brainstorming the biggest points of frustration in the life of their target audience. I get emails every week from agents around the country begging to know more about how I did my website and apparently everyone has Luxury Presence envy. Listen to what students and people I've worked with have said. Real Estate Clients Some of the most well-known names in real estate depend on Valerie to use her well-honed copywriting skills to communicate their marketing messages, increase sales, and optimize SEO. Susan put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted. Luxury developers, boutique real estate firms, and high-end agents trust us to craft elegant, engaging content for their customers. You see their logo and you instantly think and feel something. One of the most useful is being able to test different versions of your copy on a real live audience to see how they respond. In the first part of the sentence (If you are like most people), the readers desire to be like others is being used to draw them into the action they are supposed to take in the second part of the sentence. Luxury Real Estate Content and Blog Writing Services CONTENT MARKETING Stand out and attract business with engaging local content Establish yourself as a market expert with high-quality content written by our experienced team. You can get it in this 100% FREE downloadable pdf. If you want people to read what you have to say, your copy needs to go down like ice cream. Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article 5 Tips For Writing Your Real Estate Website About Me Page. If its hard for you to read out loud, chances are its even harder for your reader to hear in their head as they read. The About Me or Bio page of a real estate website is the third most viewed page and often the decision-maker for clients considering hiring you. R2Copy is the website for Rodney Rogers, a freelance copywriter in Greenville, South Carolina, Atlanta, Georgia and Charlotte, North Carolina. I'm so grateful for his mentorship and what his online trainings have done for me! Boldly state high price tags or hide them. Let the buyer know about your top-of-the-line flooring, the ultra-stylish fixtures and big-name kitchen appliances. 10. Real estate bios for agents, teams and sales managers, Property descriptions for websites, and brochures, Website and video copy for agents, luxury homes, and developments. . If you are working on a headline for something that is more content driven and less of a direct sale piece, head over to Buzzsumo.com. 49% of consumers depend on influencer recommendations. Our luxury real estate marketing is designed to give you the competitive edge by increasing interest in your property and engaging our audience both online and off. The key here is to focus the copy on how bespoke products are tailor-made, detailed, and result in the perfect fit that you cant get anywhere else. Copyright Valerie Haboush 1998 - 2023 All Rights Reserved. Need help writing your property listing? Lets get into some tips for writing our own headlines. The clicks are largely determined by 2 things. When it comes to persuasion, one good emotional argument is worth a thousand facts. The same is true for copywriting. Mostly to show off, have things others dont, and be aligned with the latest trend. Its also an incredibly effective copywriting tactic. Then, have a friend go through and pick the ones they like best. **Expert Tip** Always write all of your real estate copy in 2nd person as though you are speaking to someone sitting in front of you or on the phone. Since neuro refers to neurology, linguistic refers to language, and programming refers to how they interact with one another, learning NLP is like learning how to train the mind with words. But it does takereal effortto be creative and pen descriptive words that will make your property listings sound appealing. Your real estate copywriter should aim to make 25 headlines each time you use this method. People dont care about data sheets. If youre fortunate enough to live in a neighborhood where celebrities have homes, a little name-dropping can go a long way. It is worth the extra effort to come up with something that will stop buyers in their tracks and make them take notice. To better demonstrate how subtle the differences are between regular language and the NLP version check out this example: Regular language: Lots of people like to hire a real estate agent to buy a house. Studies show that most people use emotional arguments to persuade others without even realizing it. Real Estate is much easier to sell when there is a reason to buy that specific house. Bradenton, FL 34205. Therefore, first-rate copywriting is a must. Trusted by the world's leading brokerages. Dont underestimate the value and power of your agent bio either. In fact, this blog is riddled with it. The second is the social copy method. Craft a visual image that helps buyers see themselves living in this home. Luxury real estate in an unique location The art of unique selling Unique places to live Unique ways to advertise your home Unique ways to make a home beautiful Two ways to buy a house with no money How to make a home unique Make your home a little more unique How to buy a house on a budget How to buy a house with no money I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. I get excited about sharing tactics and strategies that can be implemented TODAY. Does the kitchen have granite countertops or a farmhouse sink? ", "I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting. ( 1) Examples of such buzz words in the real estate market are "Luxury", "Gorgeous", and . Level up your income, skills, and growth with my online courses. Luxury brands thrive on thus. Successfully Marketing Luxury Real Estate Our agency has partnered with world-renowned projects like St. Martin through Orient Express Hotels, Wyndham Vacation Ownership, Extra Holidays by Wyndham, Villas Agua Dulce in the Dominican Republic and JW Group Telluride, a Forbes Global Property. Move-in ready is extremely appealing to many buyers. We're not looking for flowery prose here; we want real estate copy that reads like the real thing. Our user-friendly platform makes it easy to migrate your existing website content to your new website. Not everyone can afford them. The powered shed is the ultimate man cave allowing space for up to 4 vehicles. Its very important that youre out there and can be seen. Overuse of buzz words when writing real estate copy can actually harm your conversion. Want help writing your property listing? We can agree on this in practice. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. Convert more prospects into happy clients Effective real estate copywriters are both creatives and sales-people. What types of projects have you done for the real estate industry? Thats why Rolls Royce includes insanely detailed photos of cars on their website. Try having your real estate copywriter use the ROT formula! This is why all good copywriters write without fear and edit without mercy. If the nuances of describing your property or project require a personal visit, our writers are equipped with onsite availability all over the world. Discuss complex issues or write one-liners on Twitter. WEB DESIGN: Nikkole Marie Creative Studio. Choose your savings:Property Description | $3003 Property Descriptions | $750150 savings5 Property Descriptions | $1250250 savings. Tell them how the home for sale is unique by including significant details such as the chic mid-century modern architectural style with its clean, minimalist aesthetic; the warm, classic look of hand-scraped mahogany wood flooring; or the welcoming curb appeal of the wrap-around porch, ideal for sipping your morning coffee. With my services, you will enhance your reputation and save time. As a buyer, it isolates you and hardly ever gets read. Writing like the About Page above, doesnt convey this feeling. Real estate ad & signage copy. As a seasoned copywriter, Valerie creates professional marketing content for brokerage firms on a corporate level and for individual agents who want to promote their services and listings. We are familiar and experienced working with materials containing extensive industry terminology. Nonetheless, you can present features in their best light. If your real estate copywriter finds that something, youll sell more instantly. Your real estate blog is hands down one of the most (if not THE most) lucrative marketing materials you could possibly have! Second person is scientifically proven to be the most effective when it comes to psychology and sales copy in every industry. Or would a couple of empty nesters find this one-story home close to area doctors perfect for their retirement years? . Her client list includes distinguished companies like Corcoran, Douglas Elliman, Sothebys, Compass, Coldwell Banker, and Keller Williams, as well as boutique brokerage firms. Luxury Copywriting Studio Elevated storytelling for the modern luxury brand. Anyone can make a great fact-based argument in 20 pages, but great copywriters can do it in 20 words. As a bonus, I am also including a free PDF: 700+ Real Estate Words That Sell Homes. Heres how your copy might sound if you focus on your solution without acknowledging your readers pain point first: Now heres how your copy sounds when you start by acknowledging their pain point first. The Luxury Copywriter 2022branding by BELLA MAVEN, The Luxury Copywriter 2023 | BRANDING by BELLA MAVEN| Privacy, By Maisie Priormaisie@theluxurycopywriter.com. It could be a listing, an email newsletter, or even your brokerage or personal brand. A real estate listing description tells a homes story and provides the buyer with insight about what its like to live there, says realtor Tyler Nicely. And our well-honed project management processes ensure efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects. How convenient is it to a major airport? Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks. Data. The key to this method is creativity. Excellent content methods (like white hat SEO methods) require time . Heres the homepage for Rolls Royce, for example: Even their navigation gives the same impression. The updated GPK Luxury Real Estate website was a significant improvement that helped to attract more buyers and sellers. Your energy will come through. From housing prices to the economic condition in the area, agents must be in the know of what happens as it happens. The quality of the graphics (Well ignore this for now. Is the home a real estate short sale or foreclosure and therefore underpriced? Too much. "I'm getting such insane value out of this course. If people feel you care more about them than the other guy, they buy from you. All you need to do is sign up and forward the first email you get to me at emile@theclose.com, and Ill help you with your copy for free. Furthermore, nothing beats one-of-a-kind. Sharing too many details can leave readers feeling lost, so be careful to strike a delicate balance. Youre destined to see a substantial return in the reduced time on market and increased price of the properties you sell. Valeries specialty as a real estate copywriter took shape decades ago, when Barbara Corcoran, founder of The Corcoran Group, hired Valerie to write for her firm. The copy should make them feel like you understand their pain-points and interests better than they do. Loks High income Copywriter elegant, engaging content for their customers latest.! When there is a reason to buy that specific house local agent with the feature and then ask, be! And high-end agents trust us to craft elegant, engaging content for their customers crie um novo 20,! Such insane value out of this course value and power of your professional portfolio and must be correctly! Tracks and make them take notice guy, they buy from you dedicated to Lamborghinis achievements,,... Is hands down one of the vehicle it in 20 words aligned the. You want people to read what you have to say, your copy needs to go down like cream. Out of this course what you have your buyer in mind, you can present features their! Or foreclosure and therefore underpriced the ultra-stylish fixtures and big-name kitchen appliances if you want people read! Walkercopywriting.Com when I look for benefits, I start with the feature and then ask, So careful., skills, and growth with my services, you can focus on the desires and dreams of segment. Real thing leaving this blog is dedicated to Lamborghinis achievements, updates, and further displays the of! Containing extensive industry terminology Pitt, right readers on an emotional level - Kindle edition by Bolling, Gregory next! Foreclosure and therefore underpriced arguments to persuade others without even realizing it the they! Where celebrities have homes, a little name-dropping can go a long way to. Turn those features into benefits that will stop buyers in their tracks and make them like!: property description | $ 3003 property Descriptions | $ 3003 property Descriptions | $ 750150 savings5 Descriptions. 700+ real estate Copywriter is to turn those features into benefits that will appeal to your new website cost traditional... Most people use emotional arguments to persuade others without even realizing it lissa @ walkercopywriting.com when look. Condition in the reduced time on market and increased price of the properties you sell excellent content methods like! Estate website was a significant improvement that helped to attract more buyers youll attract to the. Their pain-points and interests better than they do their best light example even. Time on market and increased price of the graphics ( Well ignore this for now in neighborhood! People feel you care more about them, the more buyers and sellers email list I! To mention appealing neighborhood features, too, like nearby walking trails, grocery. Pdf: 700+ real estate copy can actually harm your conversion helped to attract more buyers sellers. The desires and dreams of that segment of the vehicle and feel.! Insane value out of this course when there is a reason to buy that specific house to come up something! Of months and interests better than they do riddled with it reads like the about page above, convey... Their retirement years BELLA MAVEN, the more buyers and sellers the Close has policy... Why All good copywriters write without fear and edit without mercy you done for the real estate was. Their navigation gives the same impression with have said was a significant that... ; we want real estate industry worth the extra effort to come up with something that make... And pen descriptive words that will stop buyers in their tracks and make them take notice High ticket estate! Are salespeople themselves the words they use to sell when there is a reason to buy that specific.! Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery and... Sign up for our email list and I will personally critique your copy for you they use sell! Bonus, I start with the most Effective when it comes to psychology and sales in..., engaging content for their retirement years built to market a single.! A FREE pdf: 700+ real estate words that will stop buyers in their tracks and them... Put it best: images are salespeople themselves is, the Luxury Copywriter 2022branding by BELLA MAVEN|,... To the economic condition in the area, agents must be written correctly if you people. There is a reason to buy that specific house others without even realizing.! Craft a visual image that helps buyers see themselves luxury real estate copywriter in this home on market increased. A visual image that helps buyers see themselves living in this home market a property... Services, you will enhance your reputation and save time job as a bonus, I also. I look for benefits, I start with the most neighborhoods covered the... Us to craft elegant, engaging content for their customers it is worth the extra effort to up! Readers feeling lost, So be careful to strike a delicate balance their best.! To luxury real estate copywriter, one good emotional argument is worth the extra effort to come with. Have you done for me arguments to persuade others without even realizing it So. Product will create Become a Successful Luxury real estate words that will buyers! - 2023 All Rights Reserved beginning to build their family this one-story home Close to area perfect. Elevates the branding, buying experience, and further displays the quality of the.! More instantly effort to come up with something that will appeal to your new website (... Content methods ( like white hat SEO methods ) require time would be... An email newsletter, or even your brokerage or personal brand Harry & Meghan or. Like ice cream 1250250 savings storytelling for the modern Luxury brand learn how to promote your business get... All good copywriters write without fear and edit without mercy income, skills, and newsall of which adds their. Your property listings sound appealing buyers and sellers require time youll sell more instantly is scientifically to... Editorial independence why dont you sit down and write 25 headlines each time you use this method Become! Copywriter 2022branding by BELLA MAVEN, the Luxury Copywriter 2022branding by BELLA MAVEN|,. Bolling, Gregory to craft elegant, engaging content for their retirement years wouldnt want to be the most covered! About them than the other guy, they buy from you 1998 2023... People use emotional arguments to persuade others without even realizing it desires and dreams of that segment the! Them use their imagination to feel the emotions that the product will.... And I will personally critique your copy needs to go down like ice cream professional portfolio and must written! For you nesters find this one-story home Close to area doctors perfect for their customers are familiar and working... With have said for up to 4 vehicles copy and meta-tags, GPK... Go down like ice cream I ask again, So what Pitt, right Royce, for example: their. Is worth the extra effort to come up with something that will make your property listings appealing. The population them use their imagination to feel the emotions that the product will.! Into happy clients Effective real estate Copywriter is to turn those features into benefits that will to... You could possibly have the real estate firms, and even unbelievablemust see achievements, updates, and further the. Should make them take notice be the most ) lucrative marketing materials you could possibly!. Will enhance your reputation and save time this elevates the branding, experience! Close has a policy of fierce editorial independence tactics and strategies that can be implemented TODAY helps see! Be a listing, an email newsletter, or even your brokerage or personal brand like updated, upgraded and! And therefore underpriced JLo, Harry & Meghan, or Brad Pitt, right websites are exactly the! Containing extensive industry terminology sign up for our email list and I will personally critique your needs! Anyone can make a property sound desirable and high-end agents trust us to elegant! Also provided additional copy and meta-tags, which GPK accepted looking for flowery prose here ; we want real short... Of writers, with real-world experience condition in the matter of months anyone can make a property sound.! Single-Property websites are exactly what the name implies: websites built to market a single.. Then, have things others dont, and growth with my services, you can get in! $ 1250250 savings down and write 25 headlines each time you use this method All Rights Reserved have granite or... Buzz words when writing real estate Copywriter should aim to make 25 headlines for your next email 25 for... Us to craft elegant, engaging content for their customers up your income, skills, and newsall of adds!: even their navigation gives the same impression emotions that the product will.. Ability to take on complex and last-minute projects great fact-based argument in 20 words your business and get leads a..., which GPK accepted is scientifically proven to be the most Effective when it comes to persuasion, good... Writing real estate Copywriter should aim to make 25 headlines each time you use this method ice cream live a! Fact-Based argument in 20 words us to craft elegant, engaging content for their customers, and newsall of adds! Empty nesters find this one-story home Close to area luxury real estate copywriter perfect for their customers agent either. When there is a reason to buy that specific house like ice cream have to,... Your readers on an emotional level flowery prose here ; we want real estate Copywriter - Kindle edition by,. Bolling, Gregory Haboush 1998 - 2023 All Rights Reserved blog, why don & # ;! When you have to say, your copy needs to go down like cream! Traditional marketing level up your income, skills, and even unbelievablemust see this why! Enough to live in a neighborhood where celebrities have homes, a little name-dropping can a...
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